Influencer Rate Calculator
Works out what a sponsored post should cost by turning follower count and engagement into an estimated engagement count, a price per post and a total campaign fee.
Recent
Formula
How the calculation works
Follower count alone says little about what a sponsored post is worth, because a bought following inflates the number without moving any product, so the engagement rate is the figure that reflects real attention.
Multiplying followers by the engagement rate gives an estimate of how many people will like, comment or share, and that interaction count is what a brand is really paying for.
Dividing the total campaign fee by the follower count expresses the deal as a cost per thousand followers, which lets a brand compare very different influencers on one scale.
Common mistakes
- Pricing purely on follower count lets accounts with fake or dormant followers charge premium rates, because a big number can hide engagement that is close to zero.
When to use it
- Use it before quoting a brand so the fee you ask reflects your real engagement rather than a vanity follower number.
Worked example
An influencer with 52,000 followers at 4 percent engagement and a rate of 0.35 taka per engagement earns 728 taka per post, so three posts cost 2,184 taka, an effective 42 taka per thousand followers.
Common questions
Should I price on followers or on engagement?
Engagement is the fairer base, because a large but passive following delivers little reach, and pricing on engagement rewards the accounts whose audience actually responds.
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